British car advertising of the 1960s / Heon Stevenson.
"This illustrated history explores the types and trends of ads issued by both domestic car manufacturers and importers, comparing the various marques' styles and points of emphasis. Appendices provide information on such topics as imports of cars from selected countries, advertising agenci...
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| Format: | Book |
| Language: | English |
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Jefferson, NC :
McFarland & Company, Inc.,
[2005]
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Table of Contents:
- Part One--Family marques: engines of an industry: Austin: "You invest in an Austin"
- Ford: "Made with care by Ford of Britain"
- Hillman: "A better buy because it's better built!"
- Morris: "People feel strong about Morris"
- Reliant: "Make your family self-reliant"
- Singer: "Motoring's most elegant experience"
- Standard: "There's a real V.I.P. car"
- Vauxhall: "Everyone drives better in a Vauxhall"
- Part Two--Luxury and sporting marques: aspiration and escape
- The "Bond bombshell" and other specialists
- Aston Martin and Lagonda: "Body beautiful (with a nature to match)"
- Bentley: "Take a Bentley into partnership"
- Daimler: "Prestige motoring in the modern manner"
- Humber: "Luxury with a capital H"
- Jaguar: "Grace...space...pace"
- Jensen: "Pianissimo power"
- MG: "Safety fast!"
- Riley: "Riley for magnificent motoring"
- Rolls-Royce: "The best car in the world"
- Rover: "One of the world's best engineered cars"
- (reliant) Scimitar: "Join the GTE set!"
- Sunbeam: "For people with a zest for living"
- Triumph: "Triumph put in what the others leave out"
- Vanden Plas: "Prestige without ostentation"
- Wolseley: "Buy wisely-buy Wolseley"
- Part Three--Imported marques: Britain embraces the world
- Volkswagen, Renault and Citro'n: special cases
- Alfa Romeo to Wartburg: importers spread their wings.