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|a Danesi, Marcel,
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|a The quest for meaning :
|b a guide to semiotic theory and practice /
|c Marcel Danesi.
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|a Toronto :
|b University of Toronto Press,
|c [2007]
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|c ©2007
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|a Toronto studies in semiotics and communication
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|a Includes bibliographical references and index.
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|a 1. What Is Semiotics? -- Introduction -- A historical sketch -- The science of meaning -- Two fundamental models of the sign -- The current practice of semiotics -- Further reading and online resources -- 2. Signs -- Introduction -- Defining the sign -- Symptoms and signals -- Icons -- Indexes -- Symbols -- Names -- Further reading and online resources -- 3. Structure -- Introduction -- Paradigmatic and syntagmatic structure -- Associative structure -- Structural economy -- Post-structuralism -- Further reading and online resources -- 4. Codes -- Introduction -- What is a code? -- Opposition and markedness -- Types of codes -- Codes and perception -- Further reading and online resources -- 5. Texts -- Introduction -- What is a text? -- Narrative texts -- Visual texts -- Texts and culture -- 6. Representation -- What is representation? --Representation and myth -- Representation and reality -- Further reading and online resources -- 7. Application -- Introduction -- Clothing -- Food -- The quest for meaning -- Further reading and online resources.
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