Showing 1 - 12 results of 12 Refine Results
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    Pagewell 2.0 : using customer research for product development /
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    OnePlus : crossing the chasm in the smartphone market /
  3. 3
    by Sawhney, Mohanbir, Goodman, Pallavi
    Published 2016
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    The Hunger Games : Catching Fire /
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    Saama Technologies : growth through a focused vertical market strategy /
  5. 5
    by Sawhney, Mohanbir, Goodman, Pallavi
    Published 2017
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    VMock : pivoting to succeed and scale in a technology startup company /
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    Microsoft Surface Hub 2S : the higher-education market opportunity /
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    Nike : tiptoeing into the metaverse /
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    Kindle Fire : Amazon's heated battle for the tablet market /
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    WMS : revenue model innovation for gaming solutions /
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    Best Buy : creating a winning customer experience in consumer electronics /
  11. 11
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    Motorola's Droid 2 : the product manager's dilemma /
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    Uber : applying machine learning to improve the customer pickup experience /
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