Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    by Ries, Al, Trout, Jack
    Published 1993
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    The 22 immutable laws of marketing /
  2. 2
    by Ries, Al, Ries, Laura
    Published 1998
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    The 22 immutable laws of branding : how to build a product or service into a world-class brand /
  3. 3
    by Ries, Al, Ries, Laura
    Published 2004
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    The origin of brands : discover the natural laws of product innovation and business survival /
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