Mohanbir Sawhney

Mohanbir Sawhney (born 1963) is a management consultant, author and academic. He is the Associate Dean, Digital Innovation at McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies. Provided by Wikipedia
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  1. 1
    by Sawhney, Mohanbir S.
    Published 2016
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    Microsoft Office : gaining insight into the life of a college student.
  2. 2
    by Sawhney, Mohanbir S.
    Published 2016
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    Microsoft Office : gaining insight into the life of a college student.
  3. 3
    by Sawhney, Mohanbir S.
    Published 2016
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    Modu : optimizing the product line /
  4. 4
    by Sawhney, Mohanbir S.
    Published 2016
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    Ontela PicDeck (A) : customer segementation, targeting, and positioning /
  5. 5
    by Sawhney, Mohanbir S.
    Published 2016
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    Ontela PicDeck (B) : customer segmentation, targeting, and positioning /
  6. 6
    by Sawhney, Mohanbir S.
    Published 2017
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    Cisco Systems : launching the ASR 1000 series router using social media marketing /
  7. 7
    by Sawhney, Mohanbir
    Published 2018
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    Starbucks : driving growth through new dining occasions /
  8. 8
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    It's a new day : Microsoft's Office 2007 launch campaign /
  9. 9
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    Pagewell 2.0 : using customer research for product development /
  10. 10
    by Sawhney, Mohanbir S., Miniati, John
    Published 2016
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    TabletTeach : opportunity analysis for a new educational technology product /
  11. 11
    by Sahay, Saumya, Sawhney, Mohanbir S.
    Published 2017
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    Kheyti : product and business development at an agtech social enterprise /
  12. 12
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    OnePlus : crossing the chasm in the smartphone market /
  13. 13
    by Sawhney, Mohanbir, Goodman, Pallavi
    Published 2016
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    The Hunger Games : Catching Fire /
  14. 14
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    Saama Technologies : growth through a focused vertical market strategy /
  15. 15
    by Sawhney, Mohanbir, Goodman, Pallavi
    Published 2017
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    VMock : pivoting to succeed and scale in a technology startup company /
  16. 16
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    Microsoft Surface Hub 2S : the higher-education market opportunity /
  17. 17
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    Nike : tiptoeing into the metaverse /
  18. 18
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    Tata Group and Air India : optimizing brands, routes, and operations in the airline portfolio /
  19. 19
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    Thomson Financial : building the customer-centric firm /
  20. 20
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    Kindle Fire : Amazon's heated battle for the tablet market /
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