Walter Dill Scott

Scott as Director for the Classification of US Army Personnel, April 1918 Walter Dill Scott (May 1, 1869 – September 24, 1955) was an American psychologist and academic administrator who was one of the first applied psychologists and the 10th president of Northwestern University. He applied psychology to various business practices such as personnel selection and advertising. Provided by Wikipedia
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  1. 1
    by Scott, Walter Dill
    Published 1909
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    The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising.
  2. 2
    by Scott, Walter Dill, 1869-1955
    Published 2009
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    The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /
  3. 3
    by Scott, Walter Dill, 1869-1955
    Published 1916
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    Influencing men in business : the psychology of argument and suggestion /
  4. 4
    by Scott, Walter Dill, 1869-1955
    Published 1908
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    The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /
  5. 5
    by Scott, Walter Dill, 1869-1955
    Published 1998
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    Increasing human efficiency in business : a contribution to the psychology of business /
  6. 6
    by Scott, Walter Dill, 1869-1955
    Published 1997
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    The psychology of advertising /
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