Drew Westen

Drew Westen is professor in the Departments of Psychology and Psychiatry at Emory University in Atlanta, Georgia; the founder of Westen Strategies, LLC, a strategic messaging consulting firm to nonprofits and political organizations; and a writer. He is also co-founder, with Joel Weinberger, of Implicit Strategies, a market research firm that measures consumers' unconscious responses to advertising and brands. Provided by Wikipedia