APA (7th ed.) Citation

Hamilton, R. W. (2024). Leveraging Opportunities and Managing Risks in Marketing Research. Journal of Marketing Research (JMR), 61(1), 1-4. https://doi.org/10.1177/00222437231221425

Chicago Style (17th ed.) Citation

Hamilton, Rebecca W. "Leveraging Opportunities and Managing Risks in Marketing Research." Journal of Marketing Research (JMR) 61, no. 1 (2024): 1-4. https://doi.org/10.1177/00222437231221425.

MLA (8th ed.) Citation

Hamilton, Rebecca W. "Leveraging Opportunities and Managing Risks in Marketing Research." Journal of Marketing Research (JMR), vol. 61, no. 1, 2024, pp. 1-4, https://doi.org/10.1177/00222437231221425.

Warning: These citations may not always be 100% accurate.