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|a Simons, Herbert W.,
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|a Persuasion in society /
|c Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c [2001]
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|c ©2001
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|a xxvi, 414 pages :
|b illustrations ;
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|a text
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|a unmediated
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|a Includes bibliographical references and index.
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|a Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
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|a Persuasion (Psychology)
|x Social aspects
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|a Persuasion (Rhetoric)
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|a Morreale, Joanne,
|d 1956-
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|a Gronbeck, Bruce E.,
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