Business information systems : technology, development, and management for the e-business / Paul Bocij [and others] ; edited by Dave Chaffey.

Assuming no prior knowledge of IS or IT, this book explains new concepts and terms as simply as possible. The importance of information in developing a company business strategy and assisting decision making is explained in this study volume.

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Bibliographic Details
Main Author: Bocij, Paul (Author)
Other Authors: Chaffey, Dave, 1963- (Editor)
Format: Book
Language:English
Published: Harlow, England ; New York : FT/Prentice Hall, 2003.
Edition:Second edition.
Subjects:
Table of Contents:
  • Part 1. Introduction to business information systems
  • pt. 2. Business information systems development
  • pt. 3. Business information systems management
  • Introduction to e-business and e-commerce
  • E-commerce fundamentals
  • E-business infrastructure
  • E-environment
  • E-business strategy
  • Supply chain management
  • E-procurement
  • E-marketing
  • Customer relationship management
  • Implementation: change management
  • Analysis and design
  • Implementation and maintenance.
Availability

City Campus

  • Call Number:
    650.0285 BUS
    Copy
    Available - City Campus Main Collection
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