Persuasion : theory & research / Daniel J. O'Keefe.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA :
Sage Publications,
[2002]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- 1. Persuasion, Attitudes, and Actions
- 2. Functional Approaches to Attitude
- 3. Belief-Based Models of Attitude
- 4. Cognitive Dissonance Theory
- 5. Theories of Behavioral Intention
- 6. Elaboration Likelihood Model
- 7. The Study of Persuasive Effects
- 8. Source Factors
- 9. Message Factors
- 10. Receiver and Context Factors.