Serious play : how the world's best companies simulate to innovate /

Serious play : how the world's best companies simulate to innovate / Michael Schrage.

"How the world's leading companies model, prototype, and simulate to innovate"--Jacket.

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Bibliographic Details
Main Author: Schrage, Michael (Author)
Format: Book
Language:English
Published: Boston, mass. : Harvard Business School Press, 2000.
Subjects:
Technological innovations > Management > Simulation methods.
Organizational change.
Leadership.
Technology > trends
Table of Contents:
  • The new economics of innovation
  • A spreadsheet way of knowledge
  • Our models, ourselves
  • Productive waste
  • Preparing for surprise
  • Perils of pathological prototyping
  • S(t)imulating interventions
  • Measuring prototyping paybacks
  • Going meta: evolution as a business practice.
Availability

City Campus

  • Call Number:
    658.40352 SCH
    Copy
    Available - City Campus Main Collection
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