The cultural dimension of international business /

The cultural dimension of international business / Gary P. Ferraro.

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Bibliographic Details
Main Author: Ferraro, Gary P. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2002]
Edition:Fourth edition.
Subjects:
International business enterprises > Social aspects
Intercultural communication.
Technical assistance > Anthropological aspects
Table of Contents:
  • Cultural anthropology and international business
  • Culture and international business : a conceptual approach
  • Communicating across cultures : language
  • Communicating across cultures : the nonverbal dimension
  • Contrasting cultural values
  • Negotiating across cultures
  • Coping with culture shock
  • Developing global managers.
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City Campus

  • Call Number:
    302.35 FER
    Copy
    Available - City Campus Main Collection
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