The order of things : an archaeology of the human sciences / Michel Foucault ; translated from the French.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English French |
| Published: |
London :
Routledge,
1989.
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| Series: | World of man (London, England).
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| Subjects: |
Table of Contents:
- List of illustrations
- Acknowledgements
- 1. Introduction
- 2. Max Black's interaction theory of metaphor
- 3. Towards a theory of pictorial metaphor: Relevant studies
- 4. Advertising: Word and image and levels of context
- 5. Communicator and addressee in the advertising message: Relevance theory perspectives
- 6. Pictorial metaphor in advertisements and billboards: Case studies
- 7. Individuals' responses to three IBM billboards: An exploratory experiment
- 8. Closing remarks
- Notes
- Bibliography
- Index.