Art-i-facts . . an exploration of art and design for junior secondary students / Rhana Devenport, Vaughan Rees. Book one :
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | |
| Hōputu: | Pukapuka |
| Reo: | English |
| I whakaputaina: |
Sydney :
McGraw-Hill,
c1991.
|
| Ngā marau: |
Rārangi ihirangi:
- Preface to the First Edition
- Preface to the Second Edition
- Preface to the Third Edition
- Preface to the Fourth Edition
- Statements of Appreciation
- Ch. 1. Introduction
- Ch. 2. Strategic Planning
- Ch. 3. The Marketing Plan
- Ch. 4. Research
- Ch. 5. Testing
- Ch. 6. The Proposition
- Ch. 7. "Back-End" Marketing
- Ch. 8. Mail Order Math
- Ch. 9. Creative Tactics
- Ch. 10. Copywriting
- Ch. 11. Art Direction
- Ch. 12. Direct Mail Formats
- Ch. 13. Production Planning
- Ch. 14. Mailing Lists
- Ch. 15. Print Media
- Ch. 16. Broadcast Media
- Ch. 17. Broadcast Creative
- Ch. 18. Telemarketing
- Ch. 19. Fulfillment
- Ch. 20. Database Marketing
- Ch. 21. Internet Marketing
- Ch. 22. Going Global
- Index.