Comic strips and consumer culture, 1890-1945 / Ian Gordon.

Contending that comic strips contributed to the expansion of a mass consumer culture driven by visual images, Ian Gordon shows how, in addition to embellishing a wide array of goods with personalities, the comics themselves increasingly promoted consumerist values and upward mobility. He details how...

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Bibliographic Details
Main Author: Gordon, Ian, 1954- (Author)
Format: Book
Language:English
Published: Washington, D.C. : Smithsonian Institution Press, 1998.
Series:Laboratory animal pocket reference series
Subjects:
Table of Contents:
  • 1. From Caricature to Comic Strips: The Shaping of Comic Art as Commodity
  • 2. Comic Strips, National Culture, and Marketing: The Breadth of the Form
  • 3. Comic Art and the Commodification of African American Typographies: The Limits of the Form
  • 4. Comic Strips as Culture: From National Phenomenon to Everyday Life
  • 5. Envisioning Consumer Culture: "Gasoline Alley" and "Winnie Winkle," 1920-1945
  • 6. The Comic Book: Comics as an Independent Commodity, 1939-1945
  • Epilogue: The Persistence of Comic Art as Commodity
  • App. Circulation and Syndication Data
  • Table 1. Circulation of Newspapers Examined, 1901-1913
  • Table 2. Growth in Population and Newspaper Circulation, 1903-1913
  • Table 3. Syndication of Comic Strips, 1903-1913
  • Acknowledgments
  • Introduction
  • 1. From Caricature to Comic Strips: The Shaping of Comic Art as Commodity
  • 2. Comic Strips, National Culture, and Marketing: The Breadth of the Form
  • 3. Comic Art and the Commodification of African American Typographies: The Limits of the Form
  • 4. Comic Strips as Culture: From National Phenomenon to Everyday Life
  • 5. Envisioning Consumer Culture: "Gasoline Alley" and "Winnie Winkle," 1920-1945
  • 6. The Comic Book: Comics as an Independent Commodity, 1939-1945
  • Epilogue: The Persistence of Comic Art as Commodity
  • App. Circulation and Syndication Data
  • Table 1. Circulation of Newspapers Examined, 1901-1913
  • Table 2. Growth in Population and Newspaper Circulation, 1903-1913
  • Table 3. Syndication of Comic Strips, 1903-1913
  • Table 4. Distribution of "Buster Brown," 1903-1908
  • Notes
  • Bibliography
  • Index.
Availability

City Campus

  • Call Number:
    741.5355 GOR
    Copy
    Available - City Campus Main Collection
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