Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.

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Bibliographic Details
Main Authors: Goldman, Robert, 1949- (Author), Papson, Stephen (Author)
Format: Book
Language:English
Published: New York : Guilford Press, [1996]
Series:Critical perspectives (New York, N.Y.).
Subjects:

MARC

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040 |a DLC  |b eng  |e rda  |d ATU 
050 0 0 |a HF5821.  |b G583 1996 
082 0 |a 659.1042 
100 1 |a Goldman, Robert,  |d 1949-  |e author.  |9 238352 
245 1 0 |a Sign wars :  |b the cluttered landscape of advertising /  |c Robert Goldman, Stephen Papson. 
264 1 |a New York :  |b Guilford Press,  |c [1996] 
264 4 |c ©1996 
300 |a xiii, 322 pages :  |b illustrations ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Critical perspectives. 
504 |a Includes bibliographical references (pages 295-309) and index. 
505 0 0 |t Introduction: Advertising in the Age of Accelerated Meaning --  |g 1.  |t Sign Wars --  |g 2.  |t Advertising in the Age of Hypersignification --  |g 3.  |t Yo! Hailing the Alienated Spectator --  |g 4.  |t The Flip Side of Jadedness: Memory and a Sense of Place --  |g 5.  |t Authenticity in the Age of the Poseur --  |g 6.  |t Green Marketing and the Commodity Self --  |g 7.  |t The Corporate Politics of Sign Values --  |t Conclusion: Sneakerization and Hyperculture --  |t Notes --  |t Bibliography --  |t Index. 
588 |a Machine converted from AACR2 source record. 
650 0 |a Advertising.  |9 313421 
650 0 |a Cynicism  |9 316420 
650 0 |a Advertising  |x Social aspects  |9 313435 
700 1 |a Papson, Stephen,  |e author.  |9 1021478 
830 0 |a Critical perspectives (New York, N.Y.).  |9 1021479 
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999 |c 1112630  |d 1112630 
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    659.1042 GOL
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