Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Guilford Press,
[1996]
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| Series: | Critical perspectives (New York, N.Y.).
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| Subjects: |
Table of Contents:
- Introduction: Advertising in the Age of Accelerated Meaning
- 1. Sign Wars
- 2. Advertising in the Age of Hypersignification
- 3. Yo! Hailing the Alienated Spectator
- 4. The Flip Side of Jadedness: Memory and a Sense of Place
- 5. Authenticity in the Age of the Poseur
- 6. Green Marketing and the Commodity Self
- 7. The Corporate Politics of Sign Values
- Conclusion: Sneakerization and Hyperculture
- Notes
- Bibliography
- Index.