The myth of consumerism / Conrad Lodziak.
"Life in the west is lived within a culture awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consu...
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| Format: | Book |
| Language: | English |
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Sterling, Virginia :
Pluto Press,
2002.
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Table of Contents:
- Acknowledgements
- Preface
- Introduction
- Part 1. The Ideology of Consumerism
- 1. The Latest Ideology of Consumerism
- 2. The Symbolic Value of Consumption
- 3. Consumption, Identity and Lifestyle
- 4. Consumption as Freedom
- Part 2. Explaining Individual Consumption
- 5. Compelled to Consume
- 6. Compelled to Consume More
- Part 3. Consumption, Capitalism and Post-capitalism
- 7. Consumption for What?
- Digression: Elitism, Adorno and Football
- Notes and References
- Index.