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|a BIB MATCHES WORLDCAT
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|a (OCoLC)36695186
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|b U53 1997
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|a 659.1042
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|a Undressing the ad :
|b reading culture in advertising /
|c edited by Katherine Toland Frith.
|
| 264 |
|
1 |
|a New York :
|b Peter Lang,
|c [1997]
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| 264 |
|
4 |
|c ©1997
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| 300 |
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|a xvi, 250 pages :
|b illustrations ;
|c 23 cm.
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| 336 |
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|a text
|b txt
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| 490 |
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|a Counterpoints,
|x 1058-1634 ;
|v vol. 54.
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| 504 |
|
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Undressing the ad: reading culture in advertising / Katherine T. Frith -- Finding the path to signification: undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester -- Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister -- The Paco man and what is remembered: new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern -- As soft as straight gets: African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes -- We can't duck the issue: imbedded advertising in the motion pictures / Linda K. Fuller -- Ideology in public service advertisements / Chemi Montes-Armenteros -- The cultural politics of prevention: reading anti-drug PSAs / Michael J. Ludwig -- The diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson -- Cultural capital: the cultural economy of U.S. advertising / Christian Vermehren -- The secret of my desire: gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.
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|a Counterpoints (New York, N.Y.) ;
|v v. 54.
|9 239223
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