Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
[1997]
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| Series: | Counterpoints (New York, N.Y.) ;
v. 54. |
| Subjects: |
Table of Contents:
- Undressing the ad: reading culture in advertising / Katherine T. Frith
- Finding the path to signification: undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester
- Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister
- The Paco man and what is remembered: new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern
- As soft as straight gets: African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes
- We can't duck the issue: imbedded advertising in the motion pictures / Linda K. Fuller
- Ideology in public service advertisements / Chemi Montes-Armenteros
- The cultural politics of prevention: reading anti-drug PSAs / Michael J. Ludwig
- The diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson
- Cultural capital: the cultural economy of U.S. advertising / Christian Vermehren
- The secret of my desire: gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.