Seeing is believing : an introduction to visual communication / Arthur Asa Berger.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mountain View, Calif. :
Mayfield Pub. Co.,
[1998]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Introduction: Image and ImaginationImage
- Imagination
- The Visual and the Psyche
- The Function of Art
- An Experiment
- 1. SEEING IS BELIEVING Seeing is Believing
- The Visual and Personal Identity
- Seeing Isn't Believing
- Cognition and Visual Images
- Aesthetics
- 2. ELEMENTS OF VISUAL COMMUNICATION How We See
- Signs, Symbols, and Semiotics
- The Image
- Elements of Analysis of the Visual
- 3. PHOTOGRAPHY: THE CAPTURED MOMENT The Photograph
- Genres in Photography
- The Problem of Objectivity
- Technical Aspects of the Photograph
- Advertising Photography and Oil Painting
- The Image and Capitalism
- The Photograph and Narcissism
- 4. FILM: THE MOVING IMAGE Motion Pictures
- Conventions of Film Editing
- Shots and Shot Relationships
- Color
- Sound
- Special Visual Effects
- The Power of the Film Image
- The Nature of Drama
- 5. TELEVISION: THE EVER-CHANGING MOSAIC The Television Image
- The Television Screen
- Television Genres
- Video Artists
- Flipping.