Duncan Hines : the man behind the cake mix / Louis Hatchett.
"While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popul...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Macon, GA :
Mercer University Press,
2001.
|
| Edition: | First edition. |
| Subjects: |
MARC
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| 100 | 1 | |a Hatchett, Louis, |e author. |9 1041092 | |
| 245 | 1 | 0 | |a Duncan Hines : |b the man behind the cake mix / |c Louis Hatchett. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Macon, GA : |b Mercer University Press, |c 2001. | |
| 300 | |a xii, 325 pages : |b portraits ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 299-317) and index. | ||
| 505 | 0 | 0 | |t Preface -- |t Introduction -- |g Chapter 1. |t Bowling Green -- |g Chapter 2. |t Out West -- |g Chapter 3. |t Florence -- |g Chapter 4. |t Chicago -- |g Chapter 5. |t Leave Me Alone or I'll Publish a Book! -- |g Chapter 6. |t The Dinner Detectives -- |g Chapter 7. |t Florence Hines's Last Year -- |g Chapter 8. |t Those Who Make Us Wish for Hollow Legs -- |g Chapter 9. |t Back Home Again in Bowling Green -- |g Chapter 10. |t Life Changes -- |g Chapter 11. |t A Few Pet Peeves -- |g Chapter 12. |t The War Years -- |g Chapter 13. |t Clara -- |g Chapter 14. |t Let's Watch Him Eat -- |g Chapter 15. |t Enter Roy Park -- |g Chapter 16. |t The World of Duncan Hines -- |g Chapter 17. |t The Office Life -- |g Chapter 18. |t Passing the Torch -- |g Chapter 19. |t Duncan Hines Goes to Europe -- |g Chapter 20. |t We Dedicate This Box. -- |g Chapter 21. |t Aftermath -- |t Notes -- |t Bibliography -- |t Index. |
| 520 | 1 | |a "While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popular, outpacing even the venerable Michelin Guide. Prior to Hines, finding good food or safe lodging was a hit-or-miss proposition; restaurants were often unsanitary and the food of poor quality. Hines was trusted by his readers because of his adamant refusal to accept advertising or payment of any kind from the establishments he recommended. Hines developed and nurtured a reputation for unimpeachable fairness and exactingly high standards of quality and cleanliness. Because of the popularity of his guidebooks and on the strength of his reputation, he almost singlehandedly transformed the expectations of the restaurant-going public and thus indirectly transformed the hospitality industry in the United States." "In the 1950s, in partnership with North Carolinian Roy Park, Duncan Hines sold the rights to his name to be used on a line of grocery items, including coffee, ice cream, canned vegetables, and of course, cake mix. These products sold extremely well at premium prices, because shoppers associated Hines's name with quality and cleanliness. Not without reason: just as Hines had exacting standards for restaurants and hotels, he had very high standards for any food product bearing his name. Now,in this biography, Louis Hatchett tells the story of a businessman who created a culinary empire."--BOOK JACKET. | |
| 588 | |a Machine converted from AACR2 source record. | ||
| 600 | 1 | 0 | |a Hines, Duncan, |d 1880-1959 |9 407075 |
| 650 | 0 | |a Businessmen |z United States |v Biography |9 370885 | |
| 650 | 0 | |a Food industry and trade |z United States |v Biography |9 615623 | |
| 650 | 0 | |a Hospitality industry |z United States |v Biography |9 615626 | |
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