Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
"This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' appr...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2003.
|
| Subjects: | |
| Online Access: | Contributor biographical information |
MARC
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| 100 | 1 | |a Davies, Gary, |d 1946- |e author. |9 412388 | |
| 245 | 1 | 0 | |a Corporate reputation and competitiveness / |c Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper. |
| 264 | 1 | |a London ; |a New York : |b Routledge, |c 2003. | |
| 300 | |a xiii, 272 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 259-268) and index. | ||
| 505 | 0 | 0 | |g Pt. 1. |t Reputation as a strategic approach. |g 1. |t A brief history of strategic thought. |g 2. |t The traditional approach to Reputation Management. |g 3. |t The reputation paradigm. |g 4. |t The company as a brand. |g 5. |t Defending a reputation -- |g Pt. 2. |t Managing reputation by managing corporate personality. |g 6. |t Measuring reputation: the Corporate Personality Scale. |g 7. |t The management of image and identity. |g 8. |t Managing the Reputation Chain. |g 9. |t Reputation and business performance. |g 10. |t Challenges in Reputation Management. |g 11. |t Managing the personality of the organization. |
| 520 | |a "This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron."--Publisher description. | ||
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