Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
"This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' appr...
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| Format: | Book |
| Language: | English |
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London ; New York :
Routledge,
2003.
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| Online Access: | Contributor biographical information |
Table of Contents:
- Pt. 1. Reputation as a strategic approach. 1. A brief history of strategic thought. 2. The traditional approach to Reputation Management. 3. The reputation paradigm. 4. The company as a brand. 5. Defending a reputation
- Pt. 2. Managing reputation by managing corporate personality. 6. Measuring reputation: the Corporate Personality Scale. 7. The management of image and identity. 8. Managing the Reputation Chain. 9. Reputation and business performance. 10. Challenges in Reputation Management. 11. Managing the personality of the organization.