Technology management : developing and implementing effective technology licensing programs / Robert C. Megantz.
"A step-by-step guide to licensing technology-based intellectual property assets; ; For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology asse...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
2002.
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| Series: | Intellectual property--general, law, accounting & finance, management, licensing, special topics series.
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| Subjects: |
MARC
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| 100 | 1 | |a Megantz, Robert C., |e author. |9 1046830 | |
| 245 | 1 | 0 | |a Technology management : |b developing and implementing effective technology licensing programs / |c Robert C. Megantz. |
| 264 | 1 | |a New York : |b Wiley, |c 2002. | |
| 300 | |a xx, 264 pages : |b illustrations ; |c 24 cm. | ||
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| 490 | 1 | |a Intellectual property--general, law, accounting & finance, management, licensing, special topics series | |
| 504 | |a Includes bibliographical references (pages 257-259) and index. | ||
| 505 | 0 | 0 | |g 1. |t To License or Not to License... |t Alternative Approaches. |t Technology Management Strategies. |t Types of Licensing. |t What to Do after Deciding to License. |t Financial Considerations -- |g 2. |t Intellectual Property. |t Patents. |t Trademarks. |t Copyrights. |t Know-How. |t Mask Works. |t Intellectual Property Management -- |g 3. |t Researching the Market. |t Information Needed. |t Sources of Information. |t Preparing the Data. |t Uses for Market Information -- |g 4. |t Technology Valuation. |t Sharing Profits. |t Cost-Based Valuation. |t Market-Based Valuation. |t Economic Analysis. |t Using Discounted Cash Flow to Calculate Net Present Value -- |g 5. |t Licensing Strategies. |t Developing a Licensing Strategy. |t Strategy Considerations. |t Licensing from Universities. |t Licensing from the U.S. Government. |t Advanced Techniques - Corporate Licensing -- |g 6. |t Technology Marketing. |t Factors Affecting Marketability. |t Developing a Marketing Strategy. |t Contacting the Targeted Licensee. |t Public Relations -- |g 7. |t Negotiating and Drafting Agreements. |t Negotiation in the 21st Century. |t Drafting Agreements. |t Licensing Computer Software. |t Dealing with Infringers. |t Advanced Licensing Techniques - Hybrid versus Separate Licenses -- |g 8. |t Post-Agreement Activities. |t By Licensor. |t By Licensee. |t Royalty Auditing. |t Leveraging License Agreements. |t The Licensing Organization. |g App. C. |t Annotated Sample License Agreements -- |g App. D. |t Glossary of Intellectual Property Terms. |
| 520 | |a "A step-by-step guide to licensing technology-based intellectual property assets; ; For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. ; ; Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.; ; Learn to:; ; ; Develop a licensing strategy; ; Conduct proper valuations of intellectual property; ; Gather and utilize market research; ; Market your technology; ; Negotiate and draft licensing agreements; ; Utilize these handy resources:; ; ; Glossary of important terminology; ; Case studies and sample documents; ; Lists of organizations, publications, trade shows, and other helpful sources of information"--Publisher description. | ||
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