Wine, food, and tourism marketing / C. Michael Hall, editor.
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| Format: | Book |
| Language: | English |
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Binghamton, NY :
Haworth Hospitality Press,
c2003.
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Table of Contents:
- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry / Peter W. Williams and Karim B. Dossa
- The Organization of Wine Tourism in France: The Involvement of the French Public Sector / Jetske van Westering and Emmanuelle Niel
- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies / Ann Elizabeth Sharples
- Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing / Atsuko Hashimoto and David J. Telfer
- An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures / Isabelle Frochot
- The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis / Gerrie E. du Rand, Ernie Heath and Nic Alberts
- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa) / Imre Josef Demhardt
- Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development / Steven Boyne, Derek Hall and Fiano Williams
- Seasonality in New Zealand Winery Visitation: An Issue of Demand and Supply / Richard D. Mitchell and C. Michael Hall.