Paul Rand : modernist design / Franc Nunoo-Quarcoo.

"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicentre of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Ran...

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Bibliographic Details
Main Author: Nunoo-Quarcoo, Franc
Corporate Author: University of Maryland, Baltimore County. Fine Arts Gallery
Format: Book
Language:English
Published: Baltimore, Md. : Center for Art and Visual Culture, University of Maryland, Baltimore County, 2003.
Series:Issues in cultural theory ; 6.
Subjects:
Description
Summary:"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicentre of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory."
"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicenter of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory." "We know Paul Rand through the advertising, editorial, publishing, institutional, identity, corporate, and intellectual legacy he left behind. For him, modernism was a way of life and a belief form, not a style. Like the European proponents, he understood the tenets of modernism as those which could be employed to better human experience in the modern world. He gave life to his art, definition to graphic design, and a reputation to a discipline in need of the evocation of enduring quality. Rand's contemporaries, students, and friends knew a man of even more extraordinarily cultivated and diverse talents and interests. He was an early voice in proposing the essence of modernist theories in visual communication. Rand was both ruthlessly pragmatic and a visionary." "Paul Rand: Modernist Design adds to the growing literature on Paul Rand, helping to place him in the proper context within a century of innovative art, design, architecture, science, and technology."--BOOK JACKET.
Physical Description:391 pages : illustrations (some colour) ; 23 cm.
Bibliography:Includes bibliographical references (pages 390-391).
ISBN:1890761036
9781890761035
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City Campus

  • Call Number:
    741.6092 NUN
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    Available - City Campus Main Collection
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