Selected readings in business / Myra Shulman.

"The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Inter...

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Bibliographic Details
Main Author: Shulman, Myra (Author)
Format: Book
Language:English
Published: Ann Arbor : University of Michigan Press, [2003]
Edition:Millennium edition.
Series:Michigan series in English for academic & professional purposes.
Subjects:
Table of Contents:
  • The new Atlantic century / Hermann Simon and Max Otte
  • The next society / Peter Drucker
  • Sizing up global integration / Moisés Naím and Paul A. Laudicina
  • Nationality matters more than ever : that's no joke / Michael Schrage
  • Buying into Japan Inc. / Ryoji Itoh and Till Vestring
  • Japanese mergers : marriage in name only
  • Beyond Babel : why the babble below will matter less / Michael Schrage
  • The triumph of English : a world empire by other means
  • Developing a name to work worldwide / Sam Solley
  • Luxury goods firms target the Middle East / Pamela Ann Smith
  • A Net not made in America / Stephen Baker
  • Turkey logs on / Jon Gorvett
  • Go mobile now! / Peter G.W. Keen
  • Key shift for IT / Peter G.W. Keen
  • A truly global Web / Peter G.W. Keen
  • Bit player / James Gleick
  • The biology century dawns
  • DNA : handle with care / Bronwyn Fryer
  • For developing countries, health is wealth / Laura D'Andrea Tyson
  • Can we learn to beat the reaper? / Jeffrey Kluger
  • All it takes is a dream / Shilpa Mathai
  • Cracks in Mexico's glass ceiling / Elisabeth Malkin
  • Rio co-op raises worker standards, fashionably / Andrew Downie
  • Expat training / Gary Wederspahn
  • An American expat's view / David Beadles
  • Women working overseas / Tracy Wilen
  • Good negotiation equals good contracts / Steven P. Cohen
  • You say tomato / Lalita Khosla
  • How we went digital without a strategy / Ricardo Semler
  • Separating sheep from goats as start-ups fall to Earth / Jennifer L. Rich
  • Dream deferred : the story of a high-tech entrepreneur in a low-tech world / Monique Maddy
  • Smart and smarter / Daniel Lyons
  • Appendix A. Definitions of writing terms and examples of writings styles
  • Appendix B. Strategies for communication
  • Appendix C. Globalization's last hurrah?
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  • Call Number:
    428.2402465 SHU
    Copy
    Available - City Campus Main Collection
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