Selected readings in business / Myra Shulman.
"The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Inter...
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| Format: | Book |
| Language: | English |
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Ann Arbor :
University of Michigan Press,
[2003]
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| Edition: | Millennium edition. |
| Series: | Michigan series in English for academic & professional purposes.
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| Subjects: |
Table of Contents:
- The new Atlantic century / Hermann Simon and Max Otte
- The next society / Peter Drucker
- Sizing up global integration / Moisés Naím and Paul A. Laudicina
- Nationality matters more than ever : that's no joke / Michael Schrage
- Buying into Japan Inc. / Ryoji Itoh and Till Vestring
- Japanese mergers : marriage in name only
- Beyond Babel : why the babble below will matter less / Michael Schrage
- The triumph of English : a world empire by other means
- Developing a name to work worldwide / Sam Solley
- Luxury goods firms target the Middle East / Pamela Ann Smith
- A Net not made in America / Stephen Baker
- Turkey logs on / Jon Gorvett
- Go mobile now! / Peter G.W. Keen
- Key shift for IT / Peter G.W. Keen
- A truly global Web / Peter G.W. Keen
- Bit player / James Gleick
- The biology century dawns
- DNA : handle with care / Bronwyn Fryer
- For developing countries, health is wealth / Laura D'Andrea Tyson
- Can we learn to beat the reaper? / Jeffrey Kluger
- All it takes is a dream / Shilpa Mathai
- Cracks in Mexico's glass ceiling / Elisabeth Malkin
- Rio co-op raises worker standards, fashionably / Andrew Downie
- Expat training / Gary Wederspahn
- An American expat's view / David Beadles
- Women working overseas / Tracy Wilen
- Good negotiation equals good contracts / Steven P. Cohen
- You say tomato / Lalita Khosla
- How we went digital without a strategy / Ricardo Semler
- Separating sheep from goats as start-ups fall to Earth / Jennifer L. Rich
- Dream deferred : the story of a high-tech entrepreneur in a low-tech world / Monique Maddy
- Smart and smarter / Daniel Lyons
- Appendix A. Definitions of writing terms and examples of writings styles
- Appendix B. Strategies for communication
- Appendix C. Globalization's last hurrah?