Persuasion in the media age / Timothy A. Borchers.
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| Format: | Book |
| Language: | English |
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Boston :
McGraw-Hill,
[2005]
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Table of Contents:
- Part I. Concepts of Persuasion
- 1. Persuasion in Contemporary Society
- 2. Theories of Persuasion
- 3. Persuasion and Ethics in the Media Age
- Part II. Variables of Persuasion
- 4. Media Influences on Persuasion
- 5. Audiences and Attitudes
- 6. Persuasion and Visual Images
- 7. Persuasion and Language
- 8. Persuasion and Culture
- 9. The Persuasiveness of the Source
- 10. The Reasoning Process
- 11. Motivational Appeals
- Part III. Contexts and Applications of Persuasion
- 12. Persuasive Campaigns and Movements
- 13. Advertising
- 14. Interpersonal Persuasion
- 15. Creating Persuasive Presentations.