Turning houses into homes : a history of the retailing and consumption of domestic furnishings / Clive Edwards.
"With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure...
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| Format: | Book |
| Language: | English |
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Aldershot, England ; Burlington, VT :
Ashgate,
[2005]
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| Series: | History of retailing and consumption.
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Table of Contents:
- 1. Introduction
- 2. The development of a consuming culture
- 3. The rise of the retail tastemaker : eighteenth-century furniture and furnishing retailing and distribution
- 4. From being to well-being : the growing demand for comfort and convenience in the eighteenth-century home
- 5. The retail revolution : the response to the demands from the nineteenth-century consumer
- 6. Consumption, identity and everyday life : nineteenth-century homes and their importance in society
- 7. Twentieth-century retail responses : from mass to niche marketing
- 8. Changing visions of the ideal and the real : the consumption of home furnishings in the twentieth century
- 9. Conclusion.