Greener marketing : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sheffield :
Greenleaf Publishing,
1999.
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Section 1. Strategic developments:
- Corporate environmentalism and the greening of strategic marketing - implications for marketing theory and practice / Subhabrata Bobby Banerjee
- Reviewing corporate environmental strategy - patterns, positions and predicaments for an uncertain future / Walter Wehrmeyer
- Rethinking marketing shifting to a greener paradigm / Ken Peattie
- Section 2. Greening the "marketing mix":
- Achieving sustainability - five strategies for stimulating out-of-the-box thinking regarding environmentally preferable products and services / Jacquelyn A. Ottman
- Eco-marketing 2005 -performance sales instead of product sales / Frank Martin Belz
- Innovation of eco-efficient services -increasing the efficiency of products and services / Kai Hockerts
- Management of environmental new product development / Devashish Pujari, Gilliam Wright
- Designing and marketing greener products - the Hoover case / Robin Roy
- Eco-innovation - rethinking future business products and services / Colin Beard, Rainer Hartmann
- Green alliances - environmental groups as strategic bridges to other stakeholders / Cathy L. Hartman et al
- How to select good alliance partners / Easwar S. Iyer, Sara Gooding-Williams
- Growing credibility through dialogue - experiences in Germany and the USA / Katharina Zoller
- Building up environmental credibility - from action to words / Lassi Linnanen et al
- Factors affecting the acquisition of energy-efficient durable goods / Hannu Kuusela, Mark T. Spence
- Greening the brand - environmental marketing strategies and the American consumer / Daniel S. Ackerstein, Katherine A. Lemon
- Environmental performance - what is it worth? a case study of "business-to-business" consumers / Graham Earl, Roland Clift
- Section 3. Coming out of their shell
- The Body Shop International plc - the marketing of principles along with products / Kate Kearins, Babs Klyn.