Fashion : from concept to consumer / Gini Stephens Frings.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
[2005]
|
| Edition: | Eighth edition. |
| Subjects: |
Table of Contents:
- I. The Fundamentals of Fashion
- 1. Fashion Development
- 2. Consumer Demand and Fashion Marketing
- 3. Fashion Change and Consumer Acceptance
- 4. Fashion Research and Resources
- II. The Raw Materials of Fashion
- 5. Textile Fiber and Fabric Production
- 6. Textile Product Development and Marketing
- 7. Trimmings, Leather, and Fur
- III. Fashion Manufacturing
- 8. International Fashion
- 9. Product and Design Development
- 10. Apparel Production and Global Sourcing
- 11. Accessory and Fur Manufacturing
- 12. Wholesale Marketing and Distribution
- IV. Fashion Retailing
- 13. Retailing
- 14. Retail Fashion Merchandising
- 15. Retail Fashion Marketing.