The business of ethnography : strategic exchanges, people, and organizations / Brian Moeran.
"Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed li...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Oxford ; New York :
Berg,
2005.
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| Edition: | English edition. |
| Subjects: | |
| Online Access: | Contributor biographical information |
Table of Contents:
- Introduction : strategic exchanges
- 1. Baptized by fire
- 2. Analysing frames
- 3. Frames at work
- 4. Managing impressions
- 5. Making connections
- 6. Doing business
- 7. Exhibition of virtue
- 8. The art of capitalizing
- 9. Creative fields
- Conclusion : the business of ethnography.