Man appeal : advertising, modernism and men's wear / Paul Jobling.
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| Format: | Book |
| Language: | English |
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Oxford ; New York :
Berg,
2005.
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Table of Contents:
- 1. 'Design is just a detail of our service' : the development of men's wear advertising as a social and economic force between 1900 and 1914
- 2. 'The habit of reading advertisements' : the interdependence of eye and mind in decoding men's wear publicity before 1914
- 3. From A to E : men's wear advertising and market research between 1914 and 1939
- 4. 'Selling with wit, style and sincerity' : modernism, class and gender in men's wear publicity during the interwar period
- 5. 'Dynamic virility' : masculine identities in advertising for tailors during the interwar period
- 6. 'Business (almost) as usual' : men's wear advertising, utility and rationing during the Second World War
- 7. 'Nice stuff against the skin' : pleasure and spectatorship in men's underwear advertising.