Graphic design as communication / Malcolm Barnard.
"In this companion volume to Fashion as Communication, Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication."--Jacket.
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| Format: | Book |
| Language: | English |
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London ; New York :
Routledge, Taylor & Francis Group,
2005.
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| Subjects: |
Table of Contents:
- Introduction
- Graphic design and communication
- Meaning: words and images
- Social, cultural and economic functions
- Audience markets
- Modernism
- Postmodernism and globalisation
- Graphic design and art
- Conclusion
- 1. Introduction
- 2. Graphic design and communication
- 3. Meaning : words and images
- 4. Social, cultural and economic functions
- 5. Audiences and markets
- 6. Modernism
- 7. Postmodernism and globalisation
- 8. Graphic design and art
- 9. Conclusion.