Brands : meaning and value in media culture / Adam Arvidsson.
"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughou...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Pukapuka |
| Reo: | English |
| I whakaputaina: |
London ; New York :
Routledge,
2006.
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| Ngā marau: |
| Whakarāpopototanga: | "Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket. |
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| Whakaahuatanga ōkiko: | 168 pages ; 24 cm |
| Rārangi puna kōrero: | Includes bibliographical references and index. |
| ISBN: | 0415347165 9780415347167 0415347157 9780415347150 |