Vietnam tourism / Arthur Asa Berger.

"This book presents a one-of-a-kind analysis of important touristic icons in Vietnamese culture. It also offers a firsthand look at daily life in Vietnam, as well as a semiotic analysis of Vietnam's dominant cultural symbols. Vietnam Tourism paints a vivid portrait of this country's h...

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933- (Author)
Format: Book
Language:English
Published: New York : Haworth Hospitality Press, [2005]
Subjects:

MARC

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100 1 |a Berger, Arthur Asa,  |d 1933-  |e author.  |9 287907 
245 1 0 |a Vietnam tourism /  |c Arthur Asa Berger. 
264 1 |a New York :  |b Haworth Hospitality Press,  |c [2005] 
264 4 |c ©2005 
300 |a xvii, 117 pages :  |b illustrations (some colour) ;  |c 23 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
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504 |a Includes bibliographical references (pages 111-112) and index. 
505 0 0 |t Foreword /  |r Ross K. Dowling --  |g Ch. 1.  |t The pros and cons of Vietnam tourism --  |g Ch. 2.  |t The consumer culture and Vietnam --  |g Ch. 3.  |t Vietnam : image and reality --  |g Ch. 4.  |t Touring Vietnam in safety and comfort --  |g Ch. 5.  |t Understanding Vietnam : culture and geography --  |g Ch. 6.  |t Exploring Vietnam's culture : food and entertainment --  |g Ch. 7.  |t Reflections on touring Vietnam --  |g Ch. 8.  |t Conclusion. 
520 1 |a "This book presents a one-of-a-kind analysis of important touristic icons in Vietnamese culture. It also offers a firsthand look at daily life in Vietnam, as well as a semiotic analysis of Vietnam's dominant cultural symbols. Vietnam Tourism paints a vivid portrait of this country's hidden gems and popular tourist destinations, exploring the problems and possibilities Vietnam faces in developing its tourism industry. Over twenty photographs - including a twelve-page color photo section - bring images of this unique country to life."--BOOK JACKET. 
588 |a Machine converted from AACR2 source record. 
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