The business of media : corporate media and the public interest / David Croteau, William Hoynes.
"The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need to get behind the headlines and understand our increasingly media-saturated society. Authors Dav...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Pine Forge Press,
[2006]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Introduction : the new media industry and an old dilemma
- Pt. I. Profits and the public interest : theoretical and historical context
- 1. Media, markets, and the public sphere
- 2. The rise and (de)regulation of the media industry
- Pt. II. Industry structure and corporate strategy : explaining the rise of media conglomerates
- 3. The new media giants : changing industry structure
- 4. Strategies of the new media giants
- Pt. III. Neglecting the public interest : media conglomerates and the public sphere
- 5. How business strategy shapes media content
- 6. How the media business influences society
- 7. Choosing the future : citizens, policy, and the public interest.