Advertising design and typography / Alex W. White.

"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed."...

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Bibliographic Details
Main Author: White, Alex (Author)
Format: Book
Language:English
Published: New York : Allworth Press, [2007]
Subjects:
Description
Summary:"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed." "Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately."--BOOK JACKET.
Physical Description:ix, 212 pages : illustrations (chiefly colour) ; 29 cm
Bibliography:Includes bibliographical references (pages 204-205) and index.
ISBN:1581154658
9781581154658
Availability

City Campus

  • Call Number:
    741.6090511 WHI
    Copy
    Available - City Campus Main Collection
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