Persuasion : messages, receivers, and contexts / William Rogers.
"Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies...
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| Format: | Book |
| Language: | English |
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Lanham, Md. :
Rowman & Littlefield,
[2007]
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Table of Contents:
- 1. Introduction
- 2. Language and communication
- 3. Persuasive messages
- 4. Propaganda
- 5. Argumentation
- 6. Ethics and deception
- 7. Understanding audiences and cultures
- 8. Needs, emotions, motivations, and vulnerabilities
- 9. Empirical theories of persuasion
- 10. Empirical persuasion research
- 11. Verbal and visual rhetorical theories
- 12. Persuasion and politics
- 13. Campaigns, counterpublics, movements, and cults
- 14. The media influence : advertising, news, entertainment
- 15. Skills for senders
- 16. Skills for receivers.