Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002.
|
| Series: | Approaches to applied semiotics ;
4. |
| Subjects: |
MARC
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| 100 | 1 | |a Beasley, Ron, |d 1945- |e author. |9 432413 | |
| 245 | 1 | 0 | |a Persuasive signs : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi. |
| 264 | 1 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002. | |
| 300 | |a xi, 193 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a Approaches to applied semiotics ; |v 4 | |
| 504 | |a Includes bibliographical references (pages 175-190) and index. | ||
| 505 | 0 | 0 | |g Ch. I. |t Advertising as social discourse. |t A schematic history of advertising. |t The semiotic approach to advertising. |t The role of semiotics in the advertising debate. |t Elements of semiotic analysis -- |g Ch. II. |t Creating recognizability for the product. |t Creating a signification system. |t Creating textuality. |t Using multiple media. |t Ad campaigns -- |g Ch. III. |t Creating textuality. |t Textuality. |t Connotation. |t Verbal techniques. |t Nonverbal techniques -- |g Ch. IV. |t Advertising and culture. |t Market testing the product's signification system. |t Advertising culture. |t The semiotic purview. |g App. |t Exercises for classroom or personal study use. |
| 520 | 1 | |a "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET. | |
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| 700 | 1 | |a Danesi, Marcel, |d 1946- |e author. |9 231442 | |
| 830 | 0 | |a Approaches to applied semiotics ; |v 4. |9 1061800 | |
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