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|2 22
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1 |
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|a Pennock, Pamela E.,
|e author.
|9 1062082
|
| 245 |
1 |
0 |
|a Advertising sin and sickness :
|b the politics of alcohol and tobacco marketing, 1950-1990 /
|c Pamela E. Pennock.
|
| 264 |
|
1 |
|a DeKalb :
|b Northern Illinois University Press,
|c [2007]
|
| 264 |
|
4 |
|c ©2007
|
| 300 |
|
|
|a viii, 282 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Drugs and alcohol
|
| 504 |
|
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|a Includes bibliographical references (pages 231-275) and index.
|
| 505 |
0 |
0 |
|t Introduction - health, morality, and free speech --
|g Pt. 1.
|t The failed fight to ban alcohol advertising, 1947-1958 --
|g 1.
|t Temperance and mass society --
|g 2.
|t The industries' regulatory response --
|g 3.
|t Legislative battles - politics and rhetoric --
|g Pt. 2.
|t The battle to regulate cigarette marketing, 1960s --
|g 4.
|t Emergence of the postwar antismoking movement --
|g 5.
|t The warning label debate --
|g 6.
|t The next push - restricting advertising --
|g Pt. 3.
|t The new temperance movement and alcohol marketing restrictions, 1970s and 1980s --
|g 7.
|t The political, legal, and scientific context of regulation --
|g 8.
|t Policy contests - warning labels and advertising controls --
|t Conclusion - the elusive quest for restraints.
|
| 588 |
|
|
|a Machine converted from AACR2 source record.
|
| 650 |
|
0 |
|a Advertising
|x Alcoholic beverages
|z United States
|x History
|y 20th century.
|
| 650 |
|
0 |
|a Advertising
|x Cigarettes
|z United States
|x History
|y 20th century.
|
| 650 |
|
0 |
|a Corporate speech
|z United States
|9 651680
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| 830 |
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|a Drugs and alcohol.
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