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|2 22
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|a Brown, Duncan,
|d 1966-
|9 435886
|
| 245 |
1 |
0 |
|a Influencer marketing :
|b who really influences your customers /
|c Duncan Brown and Nick Hayes.
|
| 264 |
|
1 |
|a Oxford :
|b Butterworth-Heinemann,
|c 2007.
|
| 300 |
|
|
|a xiv, 235 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|t Introduction /
|r Duncan Brown, Nick Hayes --
|t Marketing is broken --
|t What's wrong with traditional marketing today? --
|t How buyers buy --
|t Decision-maker ecosystems --
|t How influence works --
|t Who are your influencers? --
|t Identifying and ranking influencers --
|t Who should evaluate the influencers in your market? --
|t Marketing to influencers --
|t Good, bad and ugly influencers --
|t Marketing through influencers --
|t Marketing with influencers --
|t Evaluating influencer marketing --
|t Influencer marketing and word of mouth --
|t Social media - the new influence enablers --
|t Influencing through social media --
|t Influencing consumers --
|t Influencers in consumer markets --
|t How to structure influencer marketing in your organisation --
|t Making influencer marketing work for your company --
|t The future of influencer marketing.
|
| 650 |
|
0 |
|a Marketing.
|9 320436
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects
|9 371903
|
| 650 |
|
0 |
|a Influence (Psychology)
|9 319319
|
| 700 |
1 |
|
|a Hayes, Nick,
|d 1962-
|9 435887
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