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|a Changed OCLC from 190777808 to 228779052
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|a 9780324656206 (pbk.)
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|a 0324584423 (pbk. : internat. student ed.)
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|a Lamb, Charles W.
|9 1053277
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| 245 |
1 |
0 |
|a Essentials of marketing /
|c Charles W. Lamb, Joseph F. Hair and Carl McDaniel.
|
| 250 |
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|a 6th ed.
|
| 263 |
|
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|a 200801
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| 264 |
|
1 |
|a Mason, Ohio :
|b South-Western ;
|a London :
|b Cengage Learning [distributor],
|c 2009.
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| 300 |
|
|
|a xxix, 546 p. :
|b ill.
|c 28 cm.
|
| 500 |
|
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|a Previous ed.: 2005.
|
| 505 |
0 |
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|t Preface --
|g Part 1.
|t The World of Marketing --
|g 1.
|t An Overview of Marketing --
|g 2.
|t Ethics, Social Responsibility, and the Marketing Environment --
|g 3.
|t Developing a Global Vision --
|t Part 1 Closing --
|g Part 2.
|t Analyzing Marketing Opportunities --
|g 4.
|t Consumer Decision Making --
|g 5.
|t Business Marketing --
|g 6.
|t Segmenting and Targeting Markets --
|g 7.
|t Decision Support Systems and Marketing Research --
|t Part 2 Closing --
|g Part 3.
|t Product and Distribution Decisions --
|g 8.
|t Product and Services Concepts --
|g 9.
|t Developing and Managing Products --
|g 10.
|t Marketing Channels and Supply Chain Management --
|g 11.
|t Retailing --
|t Part 3 Closing --
|g Part 4.
|t Promotion and Pricing Decisions --
|g 12.
|t Marketing Communications and Personal Selling --
|g 13.
|t Advertising and Public Relations --
|g 14.
|t Internet Marketing --
|g 15.
|t Pricing Concepts --
|t Part 4 Closing --
|t Careers Appendix --
|t Glossary --
|t Endnotes --
|t Bibliographies --
|t Subject/Company Index --
|t Internet Index.
|
| 650 |
|
0 |
|a Marketing.
|9 320436
|
| 650 |
|
0 |
|a Marketing
|x Management
|9 320442
|
| 700 |
1 |
|
|a Hair, Joseph F.,
|c Jr.,
|d 1944-
|9 414775
|
| 700 |
1 |
|
|a McDaniel, Carl,
|c Jr.,
|d 1941-
|9 231690
|
| 907 |
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