Anytime playdate : inside the preschool entertainment boom, or, how television became my baby's best friend / Dade Hayes.
"In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ult...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
2008.
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| Edition: | "1st. Free Press hardcover edition.". |
| Subjects: | |
| Online Access: | Sample text |
Table of Contents:
- 1. The Active Viewing Revolution is Here
- 2. Finding Ni Hau: Nickelodeon Plants the First Seeds
- 3. Attentional Inertia: Parsing Preschool TV Research
- 4. No Swiping: The Molding of Dora the Explorer
- 5. Howdy Duty: The Long Shadow of Early Kids TV
- 6. Story Time: Kai-Ian Meets Her Audience
- 7. Toyetic: How the Toy Aisle Became a Preschool Battleground
- 8. Zero Hour: Birth of the Postpartum Demographic
- 9. Chinese Democracy: How Much Mandarin Can a Toddler Take?
- 10. Live Acts: "If You're Old Enough to Walk, You're Old Enough to Rock"
- 11. Delayed Edification: Kai-Ian Finally Enters the Living Room
- 12. Time to Go": Dreaming of a Televised Future.