Social psychology of consumer behavior / editor by Michaela Wänke.

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

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Bibliographic Details
Other Authors: Wänke, Michaela (Editor)
Format: Book
Language:English
Published: New York : Psychology Press, 2009.
Series:Frontiers of social psychology.
Subjects:
Description
Summary:This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Physical Description:ix, 396 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1841694983
9781841694986
Availability

City Campus

  • Call Number:
    658.8342 SOC
    Copy
    Available - City Campus Main Collection
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