Fashion brands : branding style from Armani to Zara / Mark Tungate.

"Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashio...

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Bibliographic Details
Main Author: Tungate, Mark, 1967- (Author)
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2008.
Edition:Second edition.
Subjects:
Online Access:Contributor biographical information
Description
Summary:"Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products."--Publisher description.
Physical Description:xv, 264 pages, 16 unnumbered pages of plates : colour illustrations ; 24 cm
Bibliography:Includes bibliographical references (pages 253-254) and index.
ISBN:0749453052
9780749453053
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Contributor biographical information

City Campus

  • Call Number:
    746.920688 TUN
    Copy
    Available - City Campus Main Collection
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