Virtual worlds and e-commerce : technologies and applications for building customer relationships / Barbara Ciaramitaro, [editor].

"With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers.Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relatio...

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Bibliographic Details
Corporate Author: InfoSci-Books
Other Authors: Ciaramitaro, Barbara L.
Format: Ebook
Language:English
Published: Hershey PA : Business Science Reference, c2011.
Subjects:
Online Access:IGI Global e-Book Collection
Description
Summary:"With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers.Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce."--Publisher's website.
Physical Description:1 electronic document.
Bibliography:Includes bibliographical references (p. 328-359) and index.
ISBN:128289532X
1466608390
1616928107
1780346638
9781282895324
9781466608399
9781616928100
9781780346632
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