The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere / edited by Kerstin Brückweh.
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| Format: | Book |
| Language: | English |
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Oxford ; New York : London :
Oxford University Press ; German Historical Institute,
2011.
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| Series: | Studies of the German Historical Institute London.
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Table of Contents:
- Pt. 1. Introduction. Perspectives for a history of market research, consumer movements, and the political public sphere / Kerstin Brückweh
- pt. 2. Producing knowledge about citizens and consumers: market research and opinion polling. A radical past? the politics of market research in Britain, 1900-1950 / Stefan Schwarzkopf
- Between opinion and desire: Elle magazine's survey research in 1950s France / Judith G. Coffin
- Targeting and educating consumers in West Germany: market research by the Allensbach Institute up to the 1970s / Norbert Grube
- pt. 3. Acting on one's own initiative: consumer movements. Consumer activism: rights or duties? / Matthew Hilton
- Crosland's consumer politics / Lawrence Black
- Consumer groups with or without a state: the history of a misunderstanding in France, 1945-2006 / Alain Chatriot
- German co-ops in the public sphere, 1890-1968: a plea for a longer perspective / Michael Prinz
- pt. 4. Communicating knowledge: market research, data protection, and the political. Consumers, citizens, and deviants: differing forms of personal identification in England since the Victorian period / Edward Higgs
- Between global and local: the invention of data privacy in the United States and France / Gunnar Trumbull
- Citizen-consumers: hyphenation, identification, depoliticization? / John Clarke
- Cultures of products and political closures: looking for transfer performances / Rainer Gries
- pt. 5. Outlook: citizens and consumers in the twentieth century. Suggestions for further research / Heinz-Gerhard Haupt.